Laura L. Adams

Laura L. Adams

Laura L. Adams brings 20 years of technology marketing and PR experience to ServicePower as the company's Director of Marketing Programs. She has helped B2B and Public Sector companies grow, gain market share and brand value across the east coast and has led the marketing practices for small healthcare technology companies, as well as some of the best-known IT brands including SAP, ADP and Deltek. Prior to joining ServicePower, Laura founded and served as Principal Managing Consultant for Agile Marketing & Communications, focused on improving marketing results for medium to large-sized cloud, SaaS and Cyber tech organizations. Laura is a published author and has won several awards in public relations and communications including two, first-place international Mercury awards, several International Association of Business Communicators (IABC) awards, as well as recent Stevie Awards for Best Website and Best Website Content in the computer software category. Laura is a member of the Marketing Leaders of DC; AMA; PRSA; and Women in Technology and is an alum of University of Michigan, Ann Arbor.

Author's Posts

How Smart Scheduling Improves Field Service Workflows

Laura L. Adams

Keeping on schedule and showing up on time for service calls are important tasks for companies in the field service industry. By fulfilling these tasks efficiently, companies will boost their customer satisfaction and improve their daily productivity. In an effort to help, let's discuss how smart scheduling improves field service workflows.

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Topics: Blog, schedule optimization, customer experience, Mobile Field Service Management, optimization

HVAC Field Service Technicians Get What They Need to Improve Customer Service

Laura L. Adams

The HVAC industry is rapidly growing as a result of construction spending on the rise. OEMs, dealers, and even service contractors need to effectively meet at this demand. In order to do so, technology should be implemented that makes it easier to satisfy customer's needs. There are several areas where field employees struggle:

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Topics: Blog

The Internet of Things and Field Service

Laura L. Adams


Big But Not Big Enough.

In recent years, the Internet of Thing (IoT) has collected a web of mystique around it which has made it a little more difficult to understand and evaluate. The IoT means making the devices that are used in industry and in the domestic economy "smarter." This means connecting computers to more of the machines and devices we use
every day.

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Topics: Blog